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Modernizing a Content Strategy
Content Creation Framework Course
Content Creation Framework Course
This eLearning course was designed to enhance the student experience in a Professional and Lifelong Learning program by making the content more engaging and methodical.
Audience: Marketing professionals seeking to further develop their skills in digital marketing
Responsibilities: Instructional design, visual design, audio narration, animation
Tools: Articulate Storyline, Adobe Suite (Illustrator, Photoshop, Audacity), PowToon, Google Docs
The Client's Challenge
The Client's Challenge
The client aimed to update their Professional and Lifelong Learning programs, starting with a Marketing Module. They had a slide deck and a video recording but discovered through surveys and focus groups that students struggled to stay focused and retain information with long-form videos. This was reflected in lower test scores compared to in-person students. With the shift to online-only courses, the goal was to create a course that was easily remembered, interactive, and accessible, allowing professors to focus on guiding students through projects and portfolio pieces
Suggested Solutions
Suggested Solutions
After reviewing the feedback and existing content, researching best practices, and leveraging my experience, the client and I agreed on the following solutions:
Create a 4-step framework: Synthesized the content into a clear, structured format.
Add interactivity: Developed a course filled with relevant interactive elements using Articulate Storyline.
Scenario-based knowledge checks: Collaborated with professors to design engaging, scenario-based assessments.
Professor involvement: Involved professors at key moments to keep them engaged without overwhelming them.
Development Process
Text-based Storyboard:
Text-based Storyboard:
We chose Articulate Storyline for its ability to integrate multimedia and host on TalentLMS without web-style restrictions. We updated the content and divided it into a framework for easy navigation. A professor served as a subject matter expert, providing feedback on the content and scenario-based assessments.
Style Guide and Interactive Prototype:
Style Guide and Interactive Prototype:
Design elements such as colors and images were used to enhance learning.
We created fictional companies with logos and selected stock images to make the scenario-based knowledge checks realistic.
Multiple template options were designed for consistency and speed.
A working prototype in Storyline was developed and refined based on client feedback.
Full Development:
Full Development:
After incorporating feedback from the prototype, the final product was developed using Articulate Storyline and PowToon. The subject matter expert provided voiceover, which was edited in Adobe Audition and synchronized with animations. Additional resources like downloads and videos were linked to create an organized and engaging learning journey.
Outcome
Outcome
The final product addressed the issues of engagement, content overload, and low test scores. This project demonstrated that existing content can be transformed with interactive elements and strategic professor involvement, resulting in effective eLearning combined with personalized, project-based guidance.
Transform your presentations into dynamic, interactive courses. Reach out today to get started! Send me an email at analucialxdesign@gmail.com
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